Untapped Global Website Icon Designs

Untapped Global is an investment organization with their main focus on working, living, and investing across Africa and Latin America. Untapped Global’s experience with traditional investment models led them to create a new one that better fits the needs of many emerging market entrepreneurs. They are driven by their mission to create opportunities for the next billion entrepreneurs globally. They’re changing how investment and financing in emerging markets is done, in order to bridge the major market gap that existing institutions and business models don’t fulfill: accessible financing for small businesses that drive growth in developing markets.

Niko Creative was contracted by Untapped Global to revamp some of the icons to be used on their website. The brief for the project was to make the icons more realistic and relatable to the users visiting the website and less generic. Through out the project, we managed to maintain great communication with the team members so that we can achieve the vision they had for the project. Majority of the icons we made them by designing illustrations relatable enough to be used as icons on the website.