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March 15, 2023

60 Years of Friendship: Kenya – Germany Logo Design Identity

  • Strategy

    Logo Identity, Brand Strategy

  • Design

    Logo Design

  • Client

    Embassy of The Federal Republic of Germany Nairobi


Create a logo design that celebrates 60 years of bilateral collaboration between Kenya and Germany.

For six decades, Kenya and Germany have fostered a robust bilateral relationship steeped in mutual respect and cooperation. Germany’s pivotal role as the first country to recognize Kenya’s sovereignty in 1963 laid the foundation for a multifaceted partnership that spans various sectors. Noteworthy areas of collaboration include agriculture, where joint efforts have bolstered food security and resilience against droughts, alongside strides in renewable energy, vocational education, and water management. Germany’s status as Kenya’s third-largest export market in Europe underscores the economic ties, with Kenya supplying primary agricultural products such as coffee, flowers, and fish, while German exports to Kenya comprise high-value technological and industrial goods. Beyond commerce, political collaboration extends to dialogues on governance, development cooperation, and police collaboration, underscoring shared values of transparency and accountability. As symbols of German culture intertwine with Kenya’s landscape, the partnership flourishes, reflecting not only in diplomatic ties but also in cultural exchanges and people-to-people connections. Through a blend of political dialogue, economic cooperation, and cultural exchange, the Kenya-Germany relationship stands as a testament to enduring friendship and shared aspirations for progress and prosperity.

In celebration on marking 60 years of diplomatic relations, the Embassy of The Federal Republic of Germany Nairobi reached out to Niko Creative to create a logo design that would touch and reflect on the major roles Kenya and Germany have undertaken together in the agricultural, climate and renewable energy sectors. We decided to create the logo to revolve around the figure 60 and add the symbols and elements to represent the various sectors.

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