Design a brand identity that resonates with the objectives of the project.
The Circular Economy Catalyst aims to leverage the transformative potential of circular entrepreneurship in order to speed up the adoption of a circular economy in India and Kenya. By promoting, supporting and championing small and growing circular economy enterprises, it will foster economies that are restorative and regenerative by design. When The Circular Economy Catalyst team approached Niko Creative to design the brand identity and consult on the brand strategy, the main idea they had in mind was to have circles to depict the logo design and brand assets for the organization. We were able to go through a series of designs and revisions that would later come to build up on the vision the client had for each and every individual brand asset.
The abstract symbol used on the logo design created using circles is used to identify the organization as a partner in the circular economy that assists to elevate different like minded entrepreneurs within this spectrum. It embodies in it the holistic view of the circular economy businesses and entrepreneurs that are ecological with regards to climate change action and inclusivity through working together with marginalized groups.
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