Design an identity and package to best represent the brand.
Arimi’s is amongst Kenya’s and most probably Africa’s best petroleum jelly product. The jelly is used widely as a skincare product and has a strong consumer following. Only one problem, the packaging and visual around the product.
We decided to take up the challenge of designing a package design that would best represent the brand and literally put a face to the brand that would make the consumer proud to use it no matter where they are. As part of the package design challenge we decided to start on re-designing packages and looks for different brands and product across different industries we felt Arimi’s had to be addressed first.
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