Arimi’s is amongst Kenya’s and most probably Africa’s best petroleum jelly product. The jelly is used widely as a skincare product though not its intended purpose. Only one problem, the packaging and visual around the product.
I decided to take up the challenge of designing a package design that would best represent the brand and literally put a face to the brand that would make the consumer proud to use it no matter where they are. As part of the package design challenge I decided to start on re-designing packages and looks for different brands and product across different industries I felt Arimi’s had to be addressed first.